The article describes some problems of providing the national food market with environmentally safe food products of domestic production, presents the analysis and suggests the ways of their solutions.

The authors analyzed portfolios of Belarusian brands of dairy products, defined the criteria for determining the brand. Also in article the peculiarities of the formation and development of brand relations in Belarus were revealed.

In the article, based on the assessment of current trends in the investment and market solvency of the agro-industrial complex, it is established that traditional methods and instruments of agribusiness management, based primarily on the theory and methodology of formatting linear management configurations and the proportions of interaction between the resources involved and the results of their use through the modernization of the company's technological capacities, Growth of agro-resources performance against the bac. The author reasoned that for a real and substantial increase in the competitiveness of the economy of the agroindustrial complex in the economy of 4.0 it is necessary to intensify the development and practical application of hybridization of the use of physical and artificial intelligence through the creation and inclusiveness of start-ups in the activities of agrarian organizations that provide exponential growth of key indicators of their market activities.

Forecasting of costs associated with the cultivation of crops on arable lands of the Republic of Belarus by means of economic-mathematical modeling.

The main results of the research of the relationship between the organization and motivation of labor in the livestock sector in the Mogilev region are presented.

The article provides a brief comparative analysis of milk production, the definition and classification of seasonality of production of dairy cattle, methods of determination of its presence and measure the degree of influence on the production process of milk, and shows the relationship between qualitative and quantitative change of seasonality and other dynamic processes, pro-walking in the dairy industry.

In article the analysis of quality of the milk received by the agricultural organizations of the Minsk region is carried out. Dynamics of structure of milk on grades, both across the Minsk region, and on areas is reflected. Grouping calculations for an indicator of specific weight of milk of a grade «extra» in a total amount of sales are made. A comparative assessment of indicators of economic efficiency of production of milk in «Gastellovskoye» and «Nestanovichi-Agro» is given. The reasons of poor quality of milk are established. Requirements to the milk arriving for processing on organoleptic, physical and chemical, microbiological indicators and indicators of safety are stated.

Approaches to identifying of the gist and role of the agri-food market as part of the internal have been further developed. It is justified that globalization determines the development of this sector of the economy and makes adjustments to its structure. Scientific approaches to functions, structural elements and types of agri-food markets have been generalized. The tendencies of their development in Ukraine have been described. It is revealed that the achieved indicators are at a level much lower, potentially possible. The main factors that hamper the development of this sphere are formulated. The directions of increasing the efficiency of the functioning of the subjects of this sphere have been determined.