Nature, attributes and assessment methods of production potential of agricultural organizations are considered. Indicators for measurement of level and efficiency using production potential are defined. The alignment of management terms mechanism is offered in the agrarian sphere.

Results of a research of the options of motivation and work incentives of heads of agricultural enterprises used at the present stage of development of domestic agrarian and industrial complex are stated. The comparative analysis of the operating options of establishment of basic salaries of these persons is made. Their possible marginal incomes are determined. The analysis of the actual income of heads of the agrarian entities is carried out, the reasons of a low salary of most of them are revealed. Ways of work incentives of heads and employees of the entities of the agrarian and industrial complex promoting improvement of a financial condition of data of structures are determined.

The article reveals the essence of the concept of product policy in relation to the integrated structures. Methodological approaches for improving the product policy of integrated structures based on the study of consumer behavior using the method of cluster analysis.

The process of costs formation in the production of organic plant products described. Special attention is devoted to the prospects of development of organic production. An analysis of prices for organic products, depending on the cost, which includes the costs of the company on its manufacture, is carried out. The comparisons of the costs for organic and traditional production of products of agricultural origin are performed. During the study it was found that organic production is a cost-effective form of agriculture, and has a huge potential in the CIS countries.