The mult­ilevel system of target financial indicators for monitoring and controlling the parameters of agricultural production efficiency by centres of responsibility is developed, which promotes functional assessment of the impact of factors on the activities of agribusiness and includes four levels of continuous control over the results. The corresponding algorithm is proposed to determine the normative values of profitability and financial equilibrium depending on the level of expenditures of agricultural business.

The influence of factors of rational organization of fodder production on sustainable functioning of the fodder base of agricultural organizations is considered. The efficiency assessment is carried out with the allocation of the most significant opportunities, which will allow us to justify promising directions of its development.

The developed conceptual model is based on the definition of the relationship between fodder production and animal husbandry in accordance with the prospective guidelines of development, which are the basis for the stages of its functioning. The relevance of the presented development is in the orientation of economic entities to increase economic and social effects through the formation of complete rations and realization of fodder potential of cultivated crops.

The factors influencing the development of e-commerce in rural China are analyzed: human capital, social capital and network infrastructure. The effects and mechanisms of e-commerce impact on farmers’ entrepreneurial behavior and the formation of typical schemes of their activities are considered. The significance of e-commerce for job creation, business development and income growth of farmers in rural China is revealed. The prospects of integrating e­commerce on marketplaces with digital logistics and social networks are considered. The main provisions of the state policy in China on the development of e­commerce in rural areas are summarized.

Proposals for the application of China’s experience in e­commerce in Belarus in combination with the improvement of transportation and logistics infrastructure in rural areas are formulated.

The article analyzes domestic and foreign approaches to the definition and assessment of the multifunctional role of rural areas and its consideration in achieving the goals of sustainable local and regional development. Special attention is paid to rural areas of Belarus, which are viewed from geographical positions, on the one hand, as the operational spatial basis of the local population, its organization and management, on the other – as a container for combinations of natural resources, settlement systems, social and environmental infrastructure, historical, cultural and spiritual values, agricultural and other production facilities. It is concluded that the key objectives of ensuring the sustainable development of rural areas, characterized by a complex and multifaceted field of interaction between social and natural components, including their location, territorial structure of the economy, infrastructure and human settlement, are the scientific justification and the development of unified special territorial planning docu ments. At the current stage, it is proposed to use coordinated and harmonized land management schemes and integrated territorial organization schemes for administrative regions of Belarus, which are being developed in Belarus for the balanced development of rural areas. Some approaches to their improvement are proposed, in particular, reflecting the results of the assessment of ecosystem services and the typology of rural periphery. Within the framework of the study, for the first time, mapping was performed using GIS technologies and a map of rural areas of Belarus was compiled. As a result, the geographical localization of urbanized, rural­urban (transitional) and rural territories has been determined, the specific area of which in the republic is 7.1, 10.8, 82.1 %, respectively. A system of territorial planning solutions has been proposed to promote the sustainable development of rural areas of the republic.

The article proposes a methodical approach to the typology of rural areas based on the combined use of the concepts of center­periphery and sustainable development. A list of criteria for differentiation and structuring of rural areas is substantiated. A description of the key characteristics of territories of different levels of peripherality is given, taking into account the spatial, economic, social and environmental features of their functioning. An algorithm of actions for the formation of classification groups of rural settlements is presented.