The paper presents the results of the analysis of the main organisational and economic models of functioning of raw material zones of agroindustrial production, identifies key features, advantages in the current conditions of the Republic of Belarus and the tasks of improving the current mechanism. The criteria of formation (maximum provision of demand for agricultural raw materials with regard to the optimal utilisation of production capacities and target parameters of food security; increasing the comparative efficiency of agricultural raw materials production in terms of yield (productivity), unit production cost and quality; building up added value within the product chain, etc.) and principles of functioning of highly efficient raw material zones (strategic partnership; increasing competitiveness of agricultural raw material zones) are substantiated.

The theoretical and methodological foundations of intensification and the practice of efficient agricultural production in the context of continuity of provisions of the concept of sustainable development of the industry are studied. The features and significance of intensification are revealed, attention is paid to the issues of organic production, implementation of the principles of green economy policy and the processes of ecologization, land reclamation, investment, construction and reconstruction of agricultural facilities.

The results of a study of regional characteristics of labor productivity of workers engaged in agricultural production are presented. The criteria characterizing labor productivity in value and physical terms have been studied. An assessment is made of the efficiency of using production factors (land, labor, capital) in agricultural organizations in the context of a study of regional characteristics of agricultural labor productivity. The results obtained can be used by government agencies in the formation of regional agricultural policy and program documents, including sections on labor productivity in the agroindustrial complex. For agricultural organizations, scientific material may be of interest when planning and forecasting labor indicators, and assessing the effectiveness of activities.

Theoretical and methodological approaches to the study of key trends in the digitalisation of the national economy, which act as a driver of virtualisation of communications of dairy market stakeholders, have been studied and substantiated. It is established the different speed and slow implementation of digital accounting technologies in the conditions of differentiation of requests of interested organisations and customers, providing time saving, and communication costs are calculated. On the one hand, the involvement of local computer networks in the internal activities of national organisations, the internet – in the environment of virtual external interaction, rather with suppliers than with consumers, and e-mail, websites – in all spheres of their virtual activity is predominantly developed. On the other hand, there is a big lag in the implementation of such key elements of digital technologies as “big data”, “internet of things”, artificial intelligence models, radio-frequency identification, “digital twins”. The feasibility of creating a web showcase site for virtual interactions between innovatively active dairy enterprises and customers is substantiated.

The term “digitalization” is analyzed and its wording is proposed in relation to such a sector of the economy as agriculture. It was established in which areas of the agroindustrial complex this process has been applied.
The directions of the works carried out by Gomselmash OJSC on the introduction of digital technologies are defined, the main partner firms with which the interaction in the field of digitalization is carried out are outlined. The results of tests of the systems installed or planned to be installed in the nearest future on serial grain and forage harvesters of OJSC Gomselmash are reflected. The advantages and disadvantages of the systems of autonomous control of agricultural machinery based on artificial intelligence are presented.

Scientific principles and tools for managing agricultural production (taking into account its specifics) are analyzed. A conceptual model is proposed for the formation of sustainable relationships between producers of vegetable and fruit products and the trade sector. It can be used as a methodological basis for the development by business entities of local regulations and a system of contractual relations, which will help increase the value of the organization’s intangible asset (goodwill).

The system of measures of state support for representatives of small forms of business in the agricultural sector of the Russian Federation was analyzed. The types and conditions for receiving subsidies, loans, specialized grants and industry programs in this area were assessed. Together, all this made it possible to determine the most effective of them for the purpose of practical application to stimulate not only the quantitative, but also the qualitative composition of small agribusiness in the modern conditions of the Republic of Belarus.