Prospects for realizing the export potential of the Belarusian dairy industry on the Chinese market
https://doi.org/10.29235/1818-9806-2024-2-44-57
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Abstract
A developed structural and logical scheme for determining the optimal model for an exporter’s entry into foreign markets, based on the “product-country” principle, is presented. The scheme consists of two key blocks for choosing a promising product item and a potential trading partner. A methodological approach to the step-by-step formation of a concept for promoting domestic products to priority markets is substantiated. Directions for improving the export of domestic agri-food products to the Chinese market have been identified using the example of dairy products.
About the Authors
N. Karpovich
Institute of System Researches in the Agroindustrial Complex of the National Academy of Sciences of Belarus
Belarus
Belarus
Karpovich Natallia Viktorovna – Head of Food Safety Department, Candidate of Economic Sciences, Associate Professor
Minsk
E. Makutsenia
Institute of System Researches in the Agroindustrial Complex of the National Academy of Sciences of Belarus
Belarus
Belarus
Makutsenia Ekaterina Pavlovna – Head of the Foreign Economic Activity Sector, Candidate of Economic Sciences, Associate Professor
Minsk
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For citations:
Karpovich N., Makutsenia E. Prospects for realizing the export potential of the Belarusian dairy industry on the Chinese market. Agrarian Economics. 2024;(2):44-57. (In Russ.) https://doi.org/10.29235/1818-9806-2024-2-44-57
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