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Promising directions for the development of an export-oriented system of marketing promotion of agrifood products based on an integrated approach

https://doi.org/10.29235/1818-9806-2023-3-23-37

Abstract

Methodological approaches to the organization of an export-oriented marketing system for the promotion of agricultural products and food were presented in this article; features of the development and implementation of a communication policy based on a unified annual work program to support the export promotion of agrifood products was considered; an integrated information and consulting system to support export promotion, as a tool for ensuring the interaction of participants in the agrifood market in the implementation of export activities, was proposed.

For citations:

Mitskevich S. Promising directions for the development of an export-oriented system of marketing promotion of agrifood products based on an integrated approach. Agrarian Economics. 2023;(3):23-37. (In Russ.) https://doi.org/10.29235/1818-9806-2023-3-23-37

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ISSN 1818-9806 (Print)

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