Conceptual foundations of motivation of labor and creative activity of the rural population

Abstract

The analysis of the main macroeconomic indicators and proportions shows a decrease in the efficiency of human capital in the agricultural sector within the system of motivation of labor and creative activity of the rural population. It was found that the relatively low share of the average number of workers in agricultural organizations in the total number of those employed in rural areas indicates the need to expand the boundaries of the motivational profile of human capital increment. Agrarian-territorial communities – formal and informal associations of people, directly or indirectly influencing its formation and development, are considered as objects of incentives.