Practical aspects of the marketing analysis at research of the market (on the example of snack products)

Alexander Shpak; Natallia Kireyenko; Liudmila Viarokha; Svetlana Mitskevich; Vladimir Talayko

Practical aspects of the marketing analysis at research of the market (on the example of snack products)

Alexander Shpak, Natallia Kireyenko, Liudmila Viarokha, Svetlana Mitskevich, Vladimir Talayko

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Abstract

The results of market research of status and trends of the market development of snack products of the Republic of Belarus have been presented in this article. Features of the competitive environment has been considered, foreign trade analysis extrusion snacks and Donuts products has been conducted evaluation of the functioning of the market as the main segment of the Belarusian export has given consumers of snacks and their structure and preferences has been studied. Forecast of market development of the Republic of Belarus for snack products from 2016 to 2020 has been developed.

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For citations:

Shpak A., Kireyenko N., Viarokha L., Mitskevich S., Talayko V. Practical aspects of the marketing analysis at research of the market (on the example of snack products). Agrarian Economics. 2016;(8):34-49. (In Russ.)

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 1818-9806 (Print)

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Agrarian Economics

Practical aspects of the marketing analysis at research of the market (on the example of snack products)

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Abstract

About the Authors

References

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Agrarian Economics

Practical aspects of the marketing analysis at research of the market (on the example of snack products)

Full Text:

Abstract

About the Authors

References

Review

For citations:

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