Impact of digital and intelligent human resource management on total factor productivity in agritourism integration
https://doi.org/10.29235/1818-9806-2026-5-77-87
Abstract
Based on panel data from 138 agritourism integration projects across 23 provinces in China, this paper investigates the productivity drivers of the industry. Data Envelopment Analysis and the Malmquist Productivity Index were employed to calculate Total Factor Productivity. Using the entropy method, a comprehensive index was constructed to evaluate the level of digitalisation and intelligentisation of Human Resource Management. The study establishes a statistically significant positive impact of digital HRM transformation on TFP dynamics. It was found that capital allocation efficiency and labour allocation efficiency act as partial mediators, accounting for 29.9 % and 36.6 % of the total effect, respectively. A regional gradient was identified, with the most pronounced impact observed in the eastern regions of China.
About the Author
Ziqi Liu
Institute of Business of the Belarusian State University
Belarus
Belarus
Liu Ziqi – Postgraduate Student
Minsk
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Review
For citations:
Liu Z. Impact of digital and intelligent human resource management on total factor productivity in agritourism integration. Agrarian Economics. 2026;(5):77-87. https://doi.org/10.29235/1818-9806-2026-5-77-87
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