agreconomАграрная экономикаAgrarian Economics1818-9806Издательский дом «Белорусская наука»10.29235/1818-9806-2026-5-77-87agreconom-1130Research ArticleЗАРУБЕЖНЫЙ ОПЫТFOREIGN EXPERIENCEИсследование влияния цифрового и интеллектуального управления человеческими ресурсами на совокупную факторную производительность в интеграции агротуризмаImpact of digital and intelligent human resource management on total factor productivity in agritourism integrationЛюЦзыциLiuZiqi

Лю Цзыци – аспирант

Минск

 

Liu Ziqi – Postgraduate Student 

Minsk

8610084@gmail.comИнститут бизнеса Белорусского государственного университетаInstitute of Business of the Belarusian State University202626052026057787Copyright © Лю Ц., 20262026Лю Ц.Liu Z.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://agreconom.belnauka.by/jour/article/view/1130

На основе панельных данных по 138 проектам интеграции агротуризма в 23 провинциях Китая проведено исследование факторов производительности отрасли. С применением метода анализа оболочки и индекса производительности Мальмквиста рассчитана совокупная факторная производительность. С помощью метода энтропии сформирован комплексный индекс оценки уровня цифровизации и интеллектуализации управления человеческими ресурсами. Установлено статистически значимое положительное влияние цифровой трансформации HR­менеджмента на динамику совокупной факторной производительности. Выявлено, что эффективность распределения капитала и трудовых ресурсов выступает в качестве частичных медиаторов, объясняя 29,9 % и 36,6 % общего эффекта соответственно. Определен региональный градиент: наибольший эффект зафиксирован в восточных регионах КНР.

Based on panel data from 138 agritourism integration projects across 23 provinces in China, this paper investigates the productivity drivers of the industry. Data Envelopment Analysis and the Malmquist Productivity Index were employed to calculate Total Factor Productivity. Using the entropy method, a comprehensive index was constructed to evaluate the level of digitalisation and intelligentisation of Human Resource Management. The study establishes a statistically significant positive impact of digital HRM transformation on TFP dynamics. It was found that capital allocation efficiency and labour allocation efficiency act as partial mediators, accounting for 29.9 % and 36.6 % of the total effect, respectively. A regional gradient was identified, with the most pronounced impact observed in the eastern regions of China.

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The authors declare that there are no conflicts of interest present.