Одной из самых важных и сложных задач управленческих структур является принятие решений в сфере сбыта, способствующих организации более рационального товародвижения. В условиях рыночных отношений результаты работы и перспективы любого товаропроизводителя определяются уровнем организации производства и сбыта продукции. Первичной является сбытовая деятельность, вторичной - производственная.
Dairy subcomplex is one of the most important elements of the product structure of the Belarusian agro-industrial complex, due to the social importance of its products. The economic value of a dairy subcomplex of agricultural organizations is that it provides a stable and uniform-receipts of revenue for the year contributes to the rational use of labor resources, smoothes out seasonal labor use. For the dairy companies to develop and implement effective and efficient management of the supply activity is the basis for its sustainable development. Management decisions in the field of sales are today one of the most important and complex areas of management, contributing to a more rational organization of product distribution. In conditions of market relations, the survival and success of any producers determined by the level of organization in the areas of sales and production. The primary is the sales, and the secondary - manufacturing activity.
The authors declare that there are no conflicts of interest present.